Strategic Planning and Adaptive Marketing

Assist trustees, staff and other stakeholders in the difficult task of formulating pragmatic, competitive strategies at both the corporate and program levels.

• Assist organizations in clarifying their fundamental mission; forecasting environmental trends; critically reviewing portfolio of current and pending programs; analyzing major policy decisions that shape allocation of funds, staff and managerial attention across various programs; and identifying and securing competitive positions by building distinctive leadership capabilities.
• Specialize helping organizations secure leadership capabilities and competitive positions in areas of marketing, organization, management and, with respect to nonprofits, fund raising.

Philanthropic Marketing

Specialize in a marketing approach to development. Help nonprofits analyze position in the marketplace; concentrate on donor sources whose interests are best matched to theirs; and design solicitation programs to supply needed satisfactions to each group.

• Specifically, help agencies evaluate needs and create comprehensive plans by carefully segmenting donor markets and measuring giving potential; identifying executive responsibility for developing each market; and tailoring a budget for each market based on potential.
• Additionally, when an organization needs to create a development office, can help recruit personnel and establish office systems. When the client has limited staff, can carry out much of the day-to-day work. For clients with established offices, can review files and systems, recommend improvements in procedures and train staff to take on new assignments.

Marketing New Services and Venture Creation

Beyond strategic planning and adaptive marketing, specialize setting up systems that lead to successful new product and service launches which while not guaranteeing success, raises the probability.

• Capabilities include idea generation and screening; concept development and market testing; as well as the development of marketing and launch strategies based on consumer adoption processes and innovation diffusion theory.
• Moreover, due to experience in proposal writing as well as an entrepreneurial orientation, also capable of preparing business plans that will win the investment dollars necessary to help create a successful enterprise.
• Do not, however, approach business plan preparation as merely a writing assignment. Rather, approach is a process including counsel and guidance that will orient managers toward the steps necessary to achieve company excellence and profitability (or funding stability in the nonprofit instance).

Corporate Sponsorships and Cause-Related Marketing

Entrepreneurial approach has resulted in other benefits for clients. Philanthropic trend in corporate giving and fund raising toward sponsoring events to benefit charities and make the company look good has created new opportunities and challenges, both for nonprofit organizations as well as for-profit firms. By understanding the interests of nonprofit and corporate management, build bridges to corporate communications and corporate giving departments as well as their marketing and public relations firms. Appreciate the special nature of nonprofit and corporate partnerships working together toward a successful promotion. As a result, extensive experience working on many profitable and worthwhile corporate sponsorships.

• In addition, have been alert to the creative applications of marketing and management concepts, not only to the problems of nonprofits and their solutions, but also to the causes nonprofits seek to advance. Thus, expertise includes social marketing and public interest advocacy campaigns for AIDS, STDs, family planning, nutrition, immunization and other health concerns and social ideas.

Event Marketing

Other than proposals and business plans, also write and produce annual reports, newsletters, flyers, brochures and other promotional materials and product literature. Further, have a great deal of project-specific experience including special events fund raising. Therefore, as an extension of this practice, can also plan and execute product launches, incentive programs, lectures, seminars, workshops, site visits, conferences, exhibits and related professional activities for groups from fifteen to 1500.

• Distinguished by experience working with professional organizations in more than 55 countries. Thus, arranging programs and innovative technical dialogues designed to generate an exchange of ideas, cultivate international networks and recharge the intellect with cross-cultural experiences is a speciality. Brainstorm with clients to select the appropriate destination. Present ideas to develop an innovative program that will attract their professional interests. Introduce clients to prestigious institutions and individuals who are renowned in their organization's metier.
• Further, can be a guide in designing a program of Continuing Education or Continuing Medical Education as well as assist in securing credits from a CE provider. Even if formally recognized credits for relicensing or recertification of professional status are not mandatory, understand that the rewards of well-conceived, highly specialized programs may be significant for a client's members' educational enhancement.

Managing and Marketing Through Motivation

In today's super competitive economy, making the most of the organization's human resources is a critical success strategy. That's why use of incentives is such a powerful management and marketing tool. Can design programs that are both effective and versatile. Can help fashion an incentive program from goal setting to award fulfilment. Can also act as a liaison between incentive distributors, manufacturers' representatives, retailers and cataloguers, suppliers or ad speciality distributors. Have experience including consumer promotions; service or employee recognition rewards; business gifts; suggestion, wellness and safety programs--any program that involves people and motivates them to do something to affect a result, go that extra mile, put in those extra hours, or to consider a new product. The reward of travel is an especially unbeatable motivator. Expert at working out creative itineraries for the perfect "dream" trip. In addition to travel, among the types of awards have experience with are premiums/merchandise, gift certificates and cash.