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Damian Merciar

97A Kingston Rd, Epsom, Surrey, KT17 2HA   UK    
+ 44 (0) 7980-807884
     dmerciar@merciar.com


QUALIFICATIONS    

MBA, Kent Business School, University of Kent, 1993
BA (Econ) Economics, Economic History, Portsmouth University, 1991
Won competitive international scholarship to Hebrew University, Jerusalem, ‘91
Member, Royal Economics Society
Member, Institute of Economic Affairs


SPECIALISATION    

            Micro-Economics Applied to Industry Strategy
            Commercial Projects Management
            Competitor Analysis
            Regulatory and Infrastructure Businesses

KEY EXPERIENCE

  • Fifteen years as an independent and corporate Economics’ Management Consultant
  • Identification and competitive tendering for a broad range of industrial sectors
  • Business Planning in Third Generation Mobile Telecoms and Civil Infrastructure
  • Financial and Budgetary control of projects
  • Revenue identification / enhancement in low margin infrastructure projects
  • Completed work in utility sector, both energy and ‘network’ industries’ at strategic and operational levels
  • Bid / Senior Project Management and appraisal of key commercial drivers
  • Profit Management of commercial development and roll out project work
  • Applied experience from business information and technology sector to ‘Future Proofing’ advisorial work in small business sector
  • Development of economics’ based audit guidelines in utilities sector
  • Quality Assurance benchmarking
  • Management of cross discipline teams.

EMPLOYMENT

JUNE 2005 TO PRESENT
GLOBALISATION INSTITUTE

FOUNDING TRUSTEE / ADVISORY BOARD  Founding Trustee for an influential and innovative London based Think Tank focusing on International Development and Free Trade, with particular reference to enterprise based solutions to poverty reduction. Management and co-ordination of research agenda and profile of the organisation. Business Management. Senior level Negotiation with politicians and development experts for contributions to the Institute. See www.merciar.com and www.globalisationinstitute.org

JUNE 1998 TO PRESENT
MERCIAR BUSINESS CONSULTING

PRINCIPAL CONSULTANT. Management and business development profile, developed from original product delivery role, applied to wider business services (July 2002-present) Financial advisor to project: complicated international market structure requiring budget control from centre onto a disparate group of subcontractors. Reconciliation of financing lifecycle to ensure continuity of project.

PRINCIPAL ECONOMIST.  Canada, Scotland & UK wide e-business services: Scoping and sectoral / process business analysis for the introduction of e-business service delivery, into new market arena for a UK based company.  Product orientated services including feasibility studies and competitor appraisal. Finance and Budgetary audit of project roll-out. Logistics, resourcing strategies and time to market studies. (March 2001 – present)

PROJECT ECONOMIST, Egypt and UK based development project. Private client work, assisting business and the enhancement of revenue generation. Role focused on adoption of best practice within immediate servicing area - and maintenance of thorough competitive positioning within a growing market area. (August 2000 – February 2001)

LEAD BUSINESS PLANNER, UPC PRIORITY WIRELESS / ERICSSON: Wireless Local Loop / Broadband Wireless Access license implementation in Finland. Involving market segmentation analysis and planning; business analysis - sustainable revenue identification; market development strategies for a leading Pan European Telecoms company. Focus on developing market presence and growth in this new technology area. Budget financing appraisal: new market sector so start up costs on initial build needed greater consideration than established market arenas.

LEAD BUSINESS PLANNER, UPC PRIORITY WIRELESS / ERICSSON: NETHERLANDS based roll-out of competitive positioning for United Pan-European Communications (UPC), division Priority Wireless, for gaining license under 3G ("Third Generation") mobile phone auction/beauty contest, across Europe. Primary focus as Process Lead for acquisition of license in France; involving benchmarking technology's; internet consumer/business services appraisal; CAPEX (Capital Expenditure) and OPEX (Operating Expenditure) optimisation, and vendor partnering. The reconciliation of technical parameters and business planning objectives. Budget reconciliation analysis – revenue streaming for various “take-up” scenarios, and advice to telecoms planners based on these profiles. This work was completed in conjunction with Ericsson, acting as infrastructure implementer. (April – July 2000).

BUSINESS ANALYST, DB RESEARCH.  Responsibility for new technology profiling as it relates to 'business investigation' market.  This contract developed from initial scoping studies of the information security sector; main client base Investment Banking and Securities.  Applied value appraisal economics (EVA) to prioritise risk in the development of this new technology. (July 1998 – March 2000)

SENIOR CONSULTANT, IPA (formerly London Economics Energy). Contract work, focusing on project management of World Bank funded scheme, to extend electrification into rural Peru.  Project aims: to attract private finance participation.
 

JULY 1997 - JULY 1998
SENIOR ECONOMIST, UTILITIES SUPPORT, ATKINS PLC


PROJECT AUDITOR, PERIODIC REVIEW.  Cross company work in developing an assessment schedule to test the materiality of expenditure on both Operating and Capital (Opex and Capex) profiles by the UK water, and water & sewerage companies.  The test was based on the significance of this spend in relation to companies' turnover.  Materiality then needed to be explained to OFWAT to assist in their devising of 'K' - the regulatory decreed price movement above or below the Retail Price Index (RPI).

PROJECT CONSULTANT, Work Management: Thames Water Utilities.  Development of Audit Plan and assessment criteria for the completion of the Supply/Demand Balance information requirement to OFWAT, itself forming part of the Periodic Review process.  The companies required to report to OFWAT under regulatory statute do so in accordance to audit guidelines ("Reporter" role). Supply/Demand Balance submission includes application of Long Run Marginal Cost (LRMC) to water supply sustainability issues.

PROJECT FINANCIAL MANAGER, Railtrack plc. Responsibility for all aspects of project financing: monitoring and evaluation of budget; allocation of deployable resources; cost monitoring for contractors involved in civil engineering and construction work. Forecasting Asset Management Plan (AMP) efficiency assessments, as utilised across the seven regional zones, which comprise Railtrack's national network.  The project aimed to identify best practise in the identification and analysis of data collection for the purposes of comparing the efficiency of core investment spending, as relating to maintenance of the network.  Both engineering and economics' based assessment criteria were applied.

PROJECT CONSULTANT, Sydney Water Corporation.  The company decided, for purposes of international comparison, to submit their Reporting Requirements under OFWAT guidelines to the UK regulatory body.  Responsibility as key liaison for UK based activities.

PROJECT CONSULTANT, Railtrack plc.  Project Finance Officer: project management and maintenance of budget control. Responsible for negotiating new budget, based on limitations of initial contract to fulfil deliverables requirement. Asset Management Plan appraisal.  Involving collation and audit of efficiency review data.  The first of a series of internal benchmarking programmes designed to identify efficiencies in investment spending.

1997 JAN - 1997 JUNE
MARKET ANALYST, PREMIER/DB RESEARCH

Sector identification and profiling for innovative computer security fraud product (included national launch).  Computer literate analytical work: Excel, Lotus 5 to macro level.  Econometric Analysis, and basic forecasting (market share profile techniques), multivariate regression analysis and time series applications (industry growth trends in freelance technology work).

1993 JAN - 1996 DEC
PREFERRED BIDDER, INDEPENDENT MANAGEMENT CONSULTANT 


Preferred bidder for small projects under large umbrella group; also the two leading UK telecoms' business strategy consultancies.  Occasional consultant to a gas business development unit - Alphatania Group.  Work covered extensive market profiling and sector scoping, this was billable on a project basis with latter orientation towards industrial activity and best practise benchmarking across both telecoms and energy sector.

PROJECT ANALYST. Various projects - including small business assistance.  Morocco, Investment risk assessment (Internal Rates of Return, Discounted Cash Flow of funds).  Employment Initiative's appraisal - extensive on-line research.

PROJECT ASSOCIATE.  Two major "think tank" units, London; public/private sector crossover practice.  Employment and industry assessment focused on regional development and regeneration schemes.  Work stemming from Training and Enterprise Council (TEC) boards.

ASSOCIATE CONSULTANT, ELECTRICITY POOL
Business Analysis in operations department: monitoring role and observation of contracting - continuity of electricity supply from infrastructure perspective.

1992
ECONOMIC CONSULTANT, EAST KENT INITIATIVE


A nine-month secondment, combining Central & Local Government collaborating with private industry. Brief as set out, being to revitalise economy of East Kent.  This involved detailed surveying and analysis of one key industry - customs brokerages (compilation statistics on trade movements for B of P).  This was a high income-generating sector of the regional economy (£30M pa.).  Reports from this work were essential in successful bid for "Assisted Area Status", for East Kent to European Parliament (under EC Directive (3904/92)).  Status recognition secured access to £500M EC funds.

1988-91
OFFICER TRAINING CORPS, BRITISH ARMY


Company level command, age 19 (120 men). Officer Training Corps, Southampton - University military sponsorship.  Leadership, team building, team appraisal, operations planning, logistics and supervisory skills applied.  Adventure training and survival training. Placements included one-month location in Cyprus.

PUBLICATIONS


CANTERBURY BUSINESS SCHOOL (1992a) Report on a Survey of Freight Agents and Customs Brokers to the East Kent Initiative, Canterbury Business School, April 1992.

CANTERBURY BUSINESS SCHOOL (1992b) Report on a Survey of Employees of Freight Agents and Customs Brokers in East Kent to the East Kent Initiative, Canterbury Business School, May 1992.

CANTERBURY BUSINESS SCHOOL (1992c) Report on a Survey of Freight Agents and Customs Brokers to the East Kent Initiative, Canterbury Business School, October 1992.

LISTED JOURNALS


"East Kent Initiative and the Customs Brokers Industry: A Targeting Strategy."  JOURNAL OF LOCAL ECONOMY. Longman, May/June 1995.


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